Medium format Hasselblad equipment as well as Broncolor Lighting, opens up opportunities to achieve excellent image quality in photographic installation projects. The beautiful depth in color, clarity and flexibility in image size that the Hasselblad sensor affords, paired with creative components developed by Broncolor, provides an infinite array of imaging options. From concept to image capture I enjoy the unique process of every artwork. Larger custom projects may require print, architectural, engineering and production support allowing the work to become an awe inspiring collaboration accross disciplines.



I look forward to working with Philips, Lumiblade OLEDs, redefining concepts of light in our evolving interior and exterior environments. I first started using flexible, electroluminescent light, bending and curving it through carefully cut translucent photographic film. The work, suspended by cable, was ethereal, fragile and seemingly transformed in volume and scale as the viewer walked under and around the piece. Philips Lumiblade elements are the inspiration for new works while I begin my eighth season studying and photographing unparalleled motorcycle riders, navigating some of the most intriguing MotoGP™ race tracks around the globe.

Photographic & Art Organizations

We support Americans for the Arts, American Photographic Artists and American Society of Media Photographers.
Take a look at the valuable work they do below!









Kelly Hudak

Kelly began photographing prototype motorcycle racing in 2008. This work has inspired her large scale installation research. Along side it she enjoys travel, culinary and lifestyle photography. With an eye for detail in an action packed environment she is on point and patient as a moment unfolds or is developed before the camera. Kelly has a background in fine arts, yoga, art direction, food and beverage, retail and customer service.

Bruce LaFollette

Bruce's expertise is grounded in production and account management. His organization and management skills exceed expectations. With a strong interest in photography he has been assisting Kelly since 2008. Bruce has a background in engineering, finance, yoga, food and beverage, as well as, retail and customer service, Bruce makes certain every project runs smooth. Not to mention, his time in the Air Force as a medic is helpful too!


Artist Statement



Kelly Hudak

Published September 10th

Disovering a Path-Key West to Calais

Happiness filled my entire being as I crested over the MacArthur Causeway catching a glimpse of colored flags fluttering in the rigging of various boats for the Progressive® Insurance, Strictly Sail, 2015; part of the Miami International Boat Show. Cycling downhill is the best part of any bike ride leaving Miami Beach, being rewarded for the consistent effort of pedaling hard and reaching the top of the bridge! This time, tears were swept away by the wind, as it had been five years since Bruce and I attended last with wild adventures in between: learning how to sail the Lido 14; buying a Catalina 27; coastal cruising Marina del Rey, Newport Beach, Dana Point and Catalina Island in California; finally selling our Catalina and looking to do it all over again in the waters of South Florida.

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Bruce LaFollette

New Writing Coming Soon!

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Miami Beach, FL




Contact us for partnership opportunities in photographic and sculptural OLED design.

Philips Lumiblade

Contact Kelly

333 SE 2nd Ave.,
Suite 2000
Miami FL, 33131
+1 949 547 2011
Kelly D Hudak
Conscious Velocity

Contact Bruce

333 SE 2nd Ave.,
Suite 2000
Miami FL, 33131
+1 949 547 2133
Bruce C LaFollette
Purposeful Integration

©Kelly D Hudak - 2014 - All Rights Reserved
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